From the beginning, it has been clear that the hotel industry is a far bigger problem than it is perceived to be.
With the demise of the traditional hotel industry, the number of people seeking to live in hotels has plummeted from 4.7 million in 2014 to just over 1 million today.
And the impact has been even more devastating on the economy, with hotel occupancy rates dropping from an average of 7.4 per cent in 2014-15 to just 3.1 per cent this year.
In the first nine months of 2019, occupancy fell by almost a quarter, with the latest figures showing a 20 per cent drop in occupancy.
This is partly due to an ageing population, but it has also been driven by a range of issues.
The hotel industry as a whole is seeing the decline in the number and quality of guest experience, and many of the key aspects of the hospitality industry are struggling.
There is little evidence to suggest that the industry is improving, and the Government is not taking the problem seriously.
The main problem is the way hotel management approaches its operations.
There are a number of factors contributing to the decline, but perhaps the most important is that the business model of the industry has changed radically.
Before 2014, hotel management relied on a combination of supply and demand, with suppliers and hotel operators offering a wide range of services.
The industry also operated on a shoestring budget, relying on low-interest loans and short-term contracts to ensure that hotels were profitable and profitable hotels were being built.
Today, it relies on short- and long-term partnerships and relies on large numbers of guest operators, including private operators, to provide the services that guests want and need.
This has resulted in a lack of focus on what really matters: guest experience.
This makes it very difficult for hotel managers to make the business case to the public and to their suppliers, which is critical in helping to drive demand and profits.
The result is that hotels are struggling to keep up with the changing needs of the guests they serve.
For example, a hotel can offer a very small number of rooms and then a very high volume of services, such as a night at a luxury boutique hotel.
But the supply and the demand are very different, and a guest needs a hotel experience that is much more focused on the value that the room brings than the number or quality of the service provided.
A key question for the Government and for hotel operators is whether the way that the hospitality sector is run needs to change.
How can they better understand the needs of their guests?
One obvious option is to build more hotel capacity, but this may not be the best approach.
A second is to introduce better guest management practices, such in the case of hotel management, but that is a difficult task for both the public, which should expect more from the industry, and private companies, which need to be more efficient in their operations.
A third option is for hotel management to change its business model, which has been around for decades.
A fourth is to look for ways to support the hotel operator, who can provide services to their guests at much lower prices than they do today, and who can also be more transparent about their operations, which can then be better aligned with the needs and preferences of guests.
The most likely route to a more efficient hotel management model will involve the hotel management company becoming more efficient, or the operator taking more control of the supply chain.
But even this would not solve the problem of the failure of hotel industry management.
Guest experience is the single most important aspect of a hotel.
When you go to a hotel, you will feel like you are in the hotel.
You will want to stay there.
You are expected to have a good experience.
The only way to deliver a good guest experience is to have the right supply of rooms, and to have people who are able to do that.
The management companies that are the biggest and best are already at the cutting edge of providing these services.
They are in business because they understand the hospitality needs of people, and they have a deep understanding of how the industry works.
So what can the Government do to help these companies improve their supply chains and increase their efficiency?
The Government has already set up a new hotel management taskforce, the Royal Commission on the Delivery of Hotel Services, to explore the role that private companies can play in delivering hotel services.
This taskforce is now being led by Michael O’Brien, who was appointed to the role in May.
This group has already published a report that has been endorsed by the National Hotel Association and the Hotel Industry Council, and will now be presented to the Government for approval.
The taskforce has also published an online guide on how to ensure a good hotel experience, which you can read here.
The Government needs to be proactive and engage with all of the major hotel management companies, and take a holistic approach to the management of the hotel sector.
This will require a new approach